A senior-led creative studio working across brand, communication and experience.
✱ Fewer layers. Direct access to senior thinking.
We bring strategy, ideas, language and experience into one connected system. From defining what a brand should say to deciding how it should look, move and behave, every project is led with senior thinking from beginning to end.
Direct access to senior thinking. Strategic and creative continuity. Specialist teams built around the actual needs of each project.
A redesigned booking journey that makes treatments, scheduling and multi-guest reservations easier to understand and manage.
Creating MAAR by Kocamaar — a new name, identity and packaging system for a natural care range ready for a more contemporary category presence.
Where the thinking is set — what a brand should say, to whom, and why it matters.
Brand strategy · Communication strategy · Positioning · Audience and user insight · Brand narrative · Content architecture
Where the thinking becomes visible — how it looks, moves and behaves across every touchpoint.
Creative direction · Campaign development · UX strategy · Information architecture · User journeys & booking flows · Wireframing & interface prototyping
Where it keeps working — living systems that stay consistent long after launch.
Content systems · Social communication · Creative production · Prototyping · Ongoing creative direction · AI-integrated workflows
04 — AI, with direction.
working file · v04
AI is integrated across research, creative exploration, prototyping and production. It helps us examine more possibilities, visualise ideas earlier and move more efficiently between strategy and execution.
Recreative was founded by Jülide Lokman to keep strategy, creative direction and execution close to one another.
With more than two decades of experience across advertising, communication strategy, creative direction and digital — including work within global agency environments and with established brands — she leads projects from the first question to the final system.
Specialist collaborators are brought in around the needs of each project, while strategic and creative direction remains closely involved throughout.
LinkedIn ↗A small core team working closely across content, social and design.
Content planning, platform thinking and day-to-day social communication.
Visual direction, design systems and digital content.
Specialist collaborators are brought in around project needs.
Tell us what is changing, what is not working or what you are ready to build.
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